LineUp.
Beauty and grooming, booked the other way around.
Post what you need. Local pros line up to do it.
Every step,right in the app.
Find a professional
Browse beauty and grooming professionals near you. Their work, prices and real reviews, before you commit.
Post your request
Say what you want, where you want it done and when. Add reference photos so nobody has to guess.
Offers line up
Pros nearby answer with their price, their time and a message. Every offer side by side.
Book, pay, chat
Accept the one that fits, pay securely through Stripe and sort out the details in the app.
Post once.Let them come to you.
Tell LineUp the service, where you want it and when. Pros nearby send offers with their price and time. You pick.
- Where it happens is up to you
- They come to you, you visit their shop, or you go to their home studio.
- Found someone you like?
- Next time, skip the request and book straight from their calendar.
New request
Try it. Nothing gets posted.
Offers
Examples. Prices are illustrative.
New request nearby
Skin fade · at their shop · tomorrow
For professionals
Your next clientis already asking.
That request you just built? This is where it lands. Clients post exactly what they want, where and when, and you answer with an offer at your price. No cold DMs, no chasing.
Clients come to you
Requests arrive with the service, the place and the time already decided. You answer with your price.
Your calendar, built in
Set your hours once. Clients who already know you can book you directly, no separate booking tool.
Paid through LineUp
Every booking is paid securely through Stripe before the appointment, so nobody chases anybody.
A record that follows you
Every completed job adds a verified review to your public profile and portfolio.
Work where you already work
A shop chair, a shared space, your home studio or the client's place. You choose what you offer.
Looking for a chair?
Shops post their open chairs on LineUp. You'll only see posts for your trade, and you can apply with your LineUp profile.
Free to start
Take on real, paying clients without a subscription. Upgrade later if you want more.
For shop owners
Run your salon, barbershopor studio on LineUp.
A Studio account is LineUp for your whole shop. Everyone who works with you gets their own login, and you get one calendar that shows every booking for the whole team. When a client nearby posts a request, it shows up for your shop and you decide which of your pros takes it.
If you have an empty chair, you can also post it on LineUp so pros who are looking for a place to work can apply.
Here's what that looks like. A client nearby just asked for a skin fade, so choose which of your pros should take it.
LineUpStudio
Today
3 appointments today. 1 new client request.
Client requests
Skin fade
at their shop, tomorrow
Who should take it?
Up next
- 2:30Beard trimWalk-in, with Jordan
- 4:00Cut and colourBooked online, with Sam
- 4:45Skin fadePhone-in, with Maya
On the floor
- MayaFree now
- JordanWith a client until 3:30
- SamFree at 4:00
This is a demo of what a shop owner sees on LineUp. The names are made up.
Fill your empty chairthrough LineUp.
When you have a chair open, you can post it on LineUp. You say what kind of pro you're looking for, whether you want booth rent or commission, and when they can start. Only pros in that trade will see your post.
When someone applies, you can look through their profile, their work and their reviews. If you like them, you invite them to join your shop.
Posting a chair is included with every Studio plan, so it doesn't cost anything extra.
Chair opening
OpenLooking for a barber
Booth rent or commission. Only barbers can see this post.
Riley applied for your chair
Riley has 6 years of experience and can start next week.
You can look at Riley's profile, work and reviews before you decide.
An example post and applicant.
- One calendar for the whole shop
- Every online booking, walk-in and phone booking shows up in the same calendar, so you always know who is busy and who is free.
- A login for every pro
- Everyone on your team gets their own LineUp account that is linked to your shop.
- No commission on your own clients
- When one of your own clients books with you, LineUp doesn't take a commission.
- Memberships for your regulars
- You can offer a monthly membership to the clients who come in often.
- Commission or booth rent, handled for you
- With Studio Plus, LineUp collects your shop's share from each pro and pays it to you automatically.
- Studio costs $79 a month
- That price covers your whole shop, no matter how many pros work there. Studio Plus costs $149 a month. Prices are in CAD.
“Finding someone you trustshouldn't take a dozen DMs.”
LineUp was founded in Winnipeg by Noah Kaminsky and Dan Latimer, from the University of Manitoba, with backgrounds in agribusiness and design.
Beauty and grooming is a fragmented industry: the best people are spread across shops, shared spaces and home studios, and finding them usually means scrolling and messaging. We built LineUp so clients can ask once and the right pros can answer.
Launching first across Canada.
Next in line:you.
Create your account in under a minute. As a client, that skin fade is one step away. As a pro or a shop owner, so is your next client.