About

Built in Winnipeg.Because nobody deserves a clapped haircut.

LineUp was founded in Winnipeg by Noah Kaminsky and Dan Latimer, from the University of Manitoba, with backgrounds in agribusiness and design.

Beauty and grooming is a fragmented industry. The best people are spread across shops, shared spaces and home studios, and finding them usually means scrolling and messaging. We built LineUp so clients can ask once, see real work, and book a time that actually works, and so pros can fill their calendar without living in their inbox.

Every pro on LineUp is verified before they can be booked, and payments go through the app, so both sides are covered.

Our mission

To redefine how people experience aesthetics by putting the individual at the center of everything.

Launching first across Canada.

The founders

DLDan LatimerCo-Founder & CFO